![]() We have evolved from a world of rudimentary low resolution graphics to today’s rich high-resolution systems. As computing capabilities increased, so did the use of that horse power to render more colors, better fonts, and more detailed and life-like 3D visual effects like depth, shadows, and materiality. From the simple two color version in Windows 1.0 to the intricate and detailed renderings in Windows Vista and Windows 7, each change makes sense in the context in which it was created. In some ways you can trace the evolution of the Windows logo in parallel with the advancements of the technology used to create logos. Paula asked us a simple question, “your name is Windows. ![]() That is the feeling we had when Paula Scher (from the renowned Pentagram design agency) showed us her sketches for the new Windows logo. “To see what is in front of one’s nose needs a constant struggle.”- George Orwell The team spent a full day sharing some of the Metro style design philosophy the Windows brand history and values as well as graphic design and technology industry trends. Pentagram’s illustrious history speaks for itself, but we were particularly attracted to their sense of classic graphic design which fit well with our Metro design principles.Įarly in the development cycle for Windows 8, in a conference room on the Microsoft campus, we assembled a kick off meeting with Paula Scher, Michael Beirut and Daniel Weil from Pentagram and a few designers and marketing leaders from Windows and across the company. We had a very short list of agencies that we wanted to work with on the redesign of the logo and were thrilled when Pentagram agreed to join us in the project. The Windows logo is a strong and widely recognized mark but when we stepped back and analyzed it, we realized an evolution of our logo would better reflect our Metro style design principles and we also felt there was an opportunity to reconnect with some of the powerful characteristics of previous incarnations. Nothing has been left unexplored, including the Windows logo, to evaluate how it held up to modern PC sensibilities. We have said that Windows 8 is a complete reimagination of the Windows operating system.
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